Clik here to view.
Integrating Digital Marketing & Public Relations: Who Says Cats & Dogs Can’t...
Hey, marketers! Wondering why your requests to the public relations team are often met with reactions like this? via YouTube/Mike Bianchin Despite signs pointing to the convergence of PR and marketing,...
View ArticleClik here to view.
PR & Fake News Era: Creating CREDibility In Chaotic Info Climate
We all know that friend, colleague or spouse who never grasped the concept of The Onion. They’d post a Facebook diatribe, lamenting some injustice or perceived stupidity they just read about in “the...
View ArticleClik here to view.
Influencer Marketing: Expand Your Flock With Social Media Targeting & Tactics
Influencer marketing is all the rage, yet it’s definitely not a new concept. Even so, plenty of digital marketers are missing out on key social media methods to get in front of the influencers they’re...
View ArticleClik here to view.
Deepfakes, Brand Reputation, & Peloton Remind Us How NOT to Handle a PR Problem
Google has had its share of controversies over the past few years, but one of the biggest has been over its perceived ability to make or break the reputation of individuals and brands. Equifax, anyone?...
View ArticleClik here to view.
TripIt & Negative Reputation Management: How NOT to Handle an Upset Customer
Recently I had the displeasure of being mishandled by TripIt, after their paid Pro app put me (and some cherished travel mates) at risk, prompting a frustrated tweet from me about the negative...
View ArticleClik here to view.
Marketing MN Resorts, RV Parks, & Campgrounds: Free AIMCLEAR Webinar Tuesday,...
The state of Minnesota has clarified guidelines for resorts, RV Parks, and campgrounds- sort of. Tourism businesses, their marketers, and agencies need to understand the state’s guidelines along with...
View ArticleClik here to view.
AI Content Generation: Useable, Cost-Effective Content with Brand-Busting Power
Recently, KFC Germany experienced an AI content-driven PR disaster, which illustrates pitfalls that can accompany the deployment of dramatic technology for brands without appropriate human moderation....
View ArticleClik here to view.
PR enhances our agency work, from organic to paid to SEO and beyond
AIMCLEAR differs from other integrated performance marketing agencies in its commitment to building a public relations component—the work of our Communications Practice Group—at the center of client...
View ArticleJoin us live for ‘Getting Your Story in the News: How to Succeed with Media...
Every business or organization has news and expertise to share. But how do you approach media—from local TV stations to global industry trade publications—and achieve “earned media” attention? Join us...
View ArticleStrategic communications: The secret to building credibility, brand and...
With information flying at consumers from all directions all the time, brands have two choices: Stand out with strong storytelling or get pushed to the periphery. Effective strategic communications...
View Article